Secret Code CEO Darion Lowenstein is a 27+ year entertainment industry veteran with 85+ launched titles and over $6 billion in revenue.
After graduating high school at the age of 14, Darion immediately started his career in the world of entertainment. Now more than two decades later, Darion has produced, directed, and marketed some of the biggest video games in the industry across console, VR, mobile, and casino. Some of his most successful projects include Pac-Man with Bandai Namco, Red Dead Revolver for Rockstar Games; Medal of Honor: Airborne, Simpsons: Tapped Out, NBA Jam, and Monopoly for Electronic Arts; and the massive hit, Transformers: War for Cybertron for Activision. He's had 10 #1 mobile games and 14 Top 5 console games in the video game space, and massive hits on the casino floor.
Darion was the Creator, Host, and Producer of Game Guy TV, and the star of a Bravo TV show. He’s been featured and interviewed on NBC, ABC, CBS, and FOX, shows like Daily Show and CBS This Morning, and numerous magazines and outlets like Entertainment Weekly, Game Informer, New York Times, Wall Street Journal, Bloomberg, Variety, Hollywood Reporter, IGN, Kotaku, Polygon, Destructoid, Us Weekly, Economist, Popular Science, Associated Press, Yahoo, Inverse, and Game Developer.
Darion is an internationally recognized speaker, hosting conferences such as Gaming Now and headlining talks at events like GDC, Comic-Con, DICE, Casual Connect, Social Media Week, WonderCon, and the LEAP Foundation's Annual Summit at UCLA, and is featured alongside industry greats like Nolan Bushnell in the 2014 documentary "Gameplay" by Richard Goldgewicht. He was also voted a 40 Under 40 in 2016 by the leaders of the casino industry, and a 2017 Techweek Leader of LA. He's currently a voting member of BAFTA and a founding board member of GLAAD Gaming.
Unforgettable Marketing & Branding
“Darion has created some of the most memorable activations in 30 years of working in Las Vegas.” - Top executive at Caesars
“The best launch I’ve ever had for one of my games.” - AAA Developer / Head of Studio
“The Gamblit booth is the most memorable experience at G2E - every year.” - Head of marketing at MGM
By the numbers
10 #1 Mobile Games, 14 Top Five Console Games
Over 1,000 articles across mainstream, consumer, and tech outlets - including TV, Digital and Print while at Gamblit
First game company to be featured across jumbotrons & POS advertising at casinos across the country, including Las Vegas
Booths consistently ranked Best in Show at major conferences
Four #1 mobile games launched in a row at Scopely
Some of the companies Darion has worked with
A sampling of Darion’s projects
Consulting
Darion is available for consulting on Business Development, Game Development, Licensing, Marketing, including branding, events, launches and promotions, as well as a limited number of Advisory Board positions.
Darion has concepted, produced, and directed over 40 live action and animated videos, which have been aired across TV, digital and social media, jumbotrons in Las Vegas and in-room TV’s around the world.
Hire your secret weapon!
