Darion has overseen the launch of over 75 entertainment properties, with the majority of those being Licensed IP. For many of these he crafted an expert campaign, focusing on the best features of each title, from concept to launch.
He’s created, produced and directed over 40 videos, from live action to animated. His campaigns have been featured around the world, from the small screen to theaters, as well as Jumbotron features on the Las Vegas strip that ran for years.
Director’s Reel
Directing reel for Darion Lowenstein. Full links available upon request.
Full Length Video Samples
Playboy Pinball
After being pitched dozens of sexist, unoriginal ideas from ad agencies while CMO at Gamblit for our new Pinball game, I set out to make something that 1) Captured the fun of the game 2) GRABBED the attention of people in Las Vegas/casinos, the most intense visual market in the world 3) Did NOT alienate HALF the market (females). SO, I came up with the concept of a pinball machine come to life in a posh party set in the 1960's! We shot over two days in London and it's some of the most fun I've ever had. Thanks to the incredible crew & talent who brought my crazy dream to life! Playboy LOVED the video and felt it captured the brand incredibly well.
ICONS Of Poker
With an extremely limited budget, I needed to create three live action trailers in a one day shoot, showcasing two new forms of hardware including the Model G (shown here). I wanted to show how the games appealed to all races, ages, sexes, etc., and feature famous / recognizable characters. Thus ICONS OF POKER was born!
I concepted, directed, and cast/co-produced with Two Bridges Productions.
Gamblit TriStation Launch Trailer
Showcasing a brand new game system that launched with 6 titles, I had a tight budget that needed to show these games appealed to everyone in Las Vegas; so I started with fun archetypes you always see, in a flashy Music Video style that shows the TriStation had Something For Everyone! Full length 90 second launch trailer - I concepted, directed, as well as cast and co-produced with Two Bridges Productions.
“Darion is a true visionary director, full of creative brilliance.” - Sir Anthony Hopkins
